14 arenas.
One fan travel story.
Guest travel is typically around 70% of an event's emissions. Every home game, thousands of fans travel to the arena. The DEL can make that visible for every club — in one consistent format, under one agreement.
70% of event emissions come from fan travel · 17% of global CO₂ is transport · 81% of fans value sustainable travel (Booking.com)
Proof caseLive at SAP Garden
- Enters the tripDeparture point and transport mode for the game.
- Sees the footprintPersonal CO₂ for the trip, plus suggestions to cut it.
- Compares and collectsSavings vs. an average car trip, translated into everyday equivalents, collected in the app.
- Shares and contributesShares savings on social media. Savings support the certified Kesselsee forest project in Germany.
- Already live in a DEL club app. Red Bull München fans use it today, in German.
- One venue, two teams. SAP Garden also runs it for FC Bayern Basketball — proven beyond hockey.
- Engagement, not just reporting. Trip history, distance stats and shareable savings give fans a reason to come back to the app.
- Venue emissions transparency. Clubs can show fans and sponsors what travel to the arena really means in CO₂.
- EU-backed. Developed with EIT and EU co-funding under the New European Bauhaus.
See the live case: footprint-intelligence.com/sapgarden
Every home game
Thousands of journeys.
One league story.
Every matchday, fans travel from all over Germany to 14 arenas. The calculator turns those journeys into engagement, savings — and a story each club and the league can share.
Line-up builderBuild your rollout
DEL Group · League view
One dashboard for the league: fan travel emissions from every participating arena, season totals and club benchmarks. A sustainability story no single club can tell — the reason a league-wide agreement makes sense.
Scope & pricing — aligned together in the discovery callChoose per club: App integration embeds the calculator in the club's own app, as at SAP Garden. Web experience is the same calculator linked from the club's website or ticketing — for clubs without their own app. Onboarding is included for every club at no extra cost.
Rate cardPricing per club
| Per club | Individual | League rate · all 13 join | Club saves |
|---|---|---|---|
| Setup · App integration (one-time) | €18,000 | €13,000 | 28% |
| Setup · Web experience only (one-time) | €12,000 | €9,000 | 25% |
| Annual license · from year 2 | €7,000 | €5,000 | 29% |
| Onboarding | Included | Included | – |
| DEL Group · league view | Scope & pricing aligned in the discovery call | – | |
Pricing applies to the 13 clubs joining the rollout. Red Bull München's existing agreement continues unchanged. The league rate applies when all 13 clubs participate — we can hold it for a fixed signing window while the league brings the first wave together.
Good to knowQuestions & answers
Some clubs don't have their own app.
They take the Web experience: the same calculator, branded for the club and linked from its website or ticketing — €9,000 setup at league rate. Clubs can upgrade to app integration later.
What does the setup include?
Club branding, the club's arena and regional travel data, integration into the club's app (or the standalone web experience), and full onboarding. Each club gets its own calculator — not a generic shared tool.
What does the league get beyond the clubs?
The DEL Group view: every participating arena in one dashboard, season-level fan travel emissions and club benchmarks. One agreement, one invoice, one renewal — and one story the DEL can communicate centrally.
Does the league rate also apply if not all clubs join at once?
The league rate is tied to a league-wide rollout of all 13 clubs. We can hold it for a fixed signing window so the DEL has time to bring the last clubs on board.
How fast can clubs go live?
The calculator is production-proven at SAP Garden. Rollout speed per club mainly depends on its app platform — clubs on the same provider roll out faster, which is exactly what we map in the discovery call.